Original language | English (US) |
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Title of host publication | Routledge International Handbook of Consumer Psychology |
Publisher | Taylor and Francis |
Pages | 370-389 |
Number of pages | 20 |
ISBN (Electronic) | 9781317539940 |
ISBN (Print) | 9781315727448 |
State | Published - Nov 18 2016 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Psychology