@article{60f7dde754154d898458809c602b9593,
title = "Evaluating the influence of racially targeted food and beverage advertisements on Black and White adolescents{\textquoteright} perceptions and preferences",
abstract = "Introduction: The present study measures how racially-targeted food and beverage ads affect adolescents{\textquoteright} attitudes toward ads and brands, purchase intentions for advertised products, and willingness to engage with brands on social media. Methods: Black and White adolescents were recruited through Survey Sampling International in 2016. Participants completed an online survey in which they were randomized to view either four food and beverage ads (e.g., soda, candy commercials)featuring Black actors or four food and beverage ads featuring White actors. Results: For the two components of the attitudinal outcome, Black participants were more likely to report a positive affective response toward racially-similar ads compared to Whites. However, White participants were more likely to like ads that were racially-dissimilar compared to Black participants. Data were analyzed in 2016–2017, and we used an alpha level of 0.05 to denote statistical significance. Conclusions: Both Black and White adolescents reported more positive affective responses to ads that featured Blacks compared to ads that featured Whites. Because there were no differences on two outcomes, future research should examine the influence of racially-targeted marketing in real-world contexts (e.g., social media)and longitudinal exposure to targeted advertising on dietary behavior.",
keywords = "Adolescent, Advertisement, Brand engagement, Racially-targeted marketing, Social media",
author = "Bragg, {Marie A.} and Miller, {Alysa N.} and Kalkstein, {David A.} and Brian Elbel and Roberto, {Christina A.}",
note = "Funding Information: Support for this research was provided by the Robert Wood Johnson Foundation . The views expressed here do not necessarily reflect the views of the Foundation. This project was also supported by the Rudd Foundation and the NIH Early Independence Award ( DP5OD021373-01 ) from the NIH Office of the Director, P60MD000538 . Dr. Roberto is supported by the National Institute On Aging of NIH under Award Number P30AG034546 . The content of this article is solely the responsibility of the authors and does not necessarily represent the official views of NIH. No financial disclosures were reported by the authors of this paper. This study was approved by the New York University IRB #i15-00879 . Funding Information: This study was supported by the NIH Early Independence Award (DP5OD021373-01)from the NIH Office of the Director. Funded by the National Institutes of Health.Support for this research was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation. This project was also supported by the Rudd Foundation and the NIH Early Independence Award (DP5OD021373-01)from the NIH Office of the Director, P60MD000538. Dr. Roberto is supported by the National Institute On Aging of NIH under Award Number P30AG034546. The content of this article is solely the responsibility of the authors and does not necessarily represent the official views of NIH. No financial disclosures were reported by the authors of this paper. This study was approved by the New York University IRB #i15-00879. Dr. Marie Bragg originated the study idea and design, helped with data acquisition and analyses, led the writing of the manuscript, had full access to all of the data in the study, and takes responsibility for the integrity of the data and accuracy of the analysis. Ms. Alysa Miller helped with the data acquisition and analysis, and helped draft the manuscript. Dr. David Kalkstein helped lead the data analysis and with interpretation of study results. Dr. Brian Elbel helped interpret study results and provided critical feedback on the drafts of the manuscript. Dr. Christina Roberto helped with leading the data analysis, interpreting results, and provided critical manuscript feedback. We would like to thank the following Research Assistants and staff from the NYU SeedProgram for their contributions in collecting data: Yrvane Pageot, Anna Davies, Ruchi Deasi, Tenay Greene, Joshua Arshonsky, Margaret Eby, Ann Palladino, DiAnna Brice, Anne Dumadag, Ryan Hand, Ingrid Wells, Susan Stork, Natasha Pandit, Alex Harvey, and Jessica Osterman. Funding Information: This study was supported by the NIH Early Independence Award ( DP5OD021373-01 ) from the NIH Office of the Director. Funded by the National Institutes of Health . Publisher Copyright: {\textcopyright} 2019",
year = "2019",
month = sep,
day = "1",
doi = "10.1016/j.appet.2019.05.001",
language = "English (US)",
volume = "140",
pages = "41--49",
journal = "Appetite",
issn = "0195-6663",
publisher = "Academic Press Inc.",
}