TY - GEN
T1 - Exploring personality-targeted UI design in online social participation systems
AU - Nov, Oded
AU - Arazy, Ofer
AU - López, Claudia
AU - Brusilovsky, Peter
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2013
Y1 - 2013
N2 - We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extroversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation.
AB - We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extroversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation.
KW - Anchoring
KW - Audience size
KW - Emotional stability
KW - Extroversion
KW - Personality
KW - Theory-driven design
KW - User interface
UR - http://www.scopus.com/inward/record.url?scp=84877983628&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84877983628&partnerID=8YFLogxK
U2 - 10.1145/2470654.2470707
DO - 10.1145/2470654.2470707
M3 - Conference contribution
AN - SCOPUS:84877983628
SN - 9781450318990
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 361
EP - 370
BT - CHI 2013
T2 - 31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013
Y2 - 27 April 2013 through 2 May 2013
ER -