TY - JOUR
T1 - Facial Stereotype Bias Is Mitigated by Training
AU - Chua, Kao Wei
AU - Freeman, Jonathan B.
N1 - Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was supported by NSF BCS-1654731 (J.B.F) and SBE-1911860 (K.C.) grants.
Funding Information:
We thank Michael Berkebile and Maryam bin Meshar for their help with the studies and stimulus preparation. We thank Dr. Chu Chang Chua for her continued guidance. The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was supported by NSF BCS-1654731 (J.B.F) and SBE-1911860 (K.C.) grants.
Publisher Copyright:
© The Author(s) 2020.
PY - 2021/9
Y1 - 2021/9
N2 - People automatically infer others’ personality (e.g., trustworthiness) based on facial appearance, and such facial stereotype biases predict real-world consequences across political, legal, and business domains. The present research tested whether these biases can be mitigated through counterstereotype training aimed at reconfiguring the associations between specific facial appearances and social traits. Across six studies and a replication, a behavioral counterstereotype training consistently reduced or eliminated facial stereotype biases for White male faces in the context of economic trust games, hiring decisions, and even automatic evaluations assessed via evaluative priming. Together, the results demonstrate a fundamental malleability in facial stereotyping related to trustworthiness, with a minimal training able to mitigate the tendency to activate and apply long-held, highly automatized facial stereotypes. These findings suggest that face impressions are more flexible than typically appreciated, and they provide a potential inroad toward combating our ingrained biases based on facial appearance.
AB - People automatically infer others’ personality (e.g., trustworthiness) based on facial appearance, and such facial stereotype biases predict real-world consequences across political, legal, and business domains. The present research tested whether these biases can be mitigated through counterstereotype training aimed at reconfiguring the associations between specific facial appearances and social traits. Across six studies and a replication, a behavioral counterstereotype training consistently reduced or eliminated facial stereotype biases for White male faces in the context of economic trust games, hiring decisions, and even automatic evaluations assessed via evaluative priming. Together, the results demonstrate a fundamental malleability in facial stereotyping related to trustworthiness, with a minimal training able to mitigate the tendency to activate and apply long-held, highly automatized facial stereotypes. These findings suggest that face impressions are more flexible than typically appreciated, and they provide a potential inroad toward combating our ingrained biases based on facial appearance.
KW - face perception
KW - impression formation
KW - statistical learning
KW - stereotypes
UR - http://www.scopus.com/inward/record.url?scp=85096861722&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85096861722&partnerID=8YFLogxK
U2 - 10.1177/1948550620972550
DO - 10.1177/1948550620972550
M3 - Article
AN - SCOPUS:85096861722
SN - 1948-5506
VL - 12
SP - 1335
EP - 1344
JO - Social Psychological and Personality Science
JF - Social Psychological and Personality Science
IS - 7
ER -