Features of Multifinality

Arie W. Kruglanski, Catalina Köpetz, Jocelyn J. Bélanger, Woo Young Chun, Edward Orehek, Ayelet Fishbach

Research output: Contribution to journalArticlepeer-review


Diverse facets of the multifinality configuration in goal-directed behavior are identified and empirically explored. The multifinality construct denotes a motivational structure wherein a single means is linked to several ends. A multifinality configuration maximizes value that a given means promises to deliver while sacrificing expectancy of attainment due to a dilution effect. Several phenomena implied by multifinality theory are investigated, including an unconscious quest for multifinal means, the constraints that such quest imposes on means to a focal goal, and structural conditions under which an activity may be experienced as intrinsically motivated. Multifinality phenomena appear in numerous domains of social cognition, and the present theory offers a novel perspective on classic motivational effects.

Original languageEnglish (US)
Pages (from-to)22-39
Number of pages18
JournalPersonality and Social Psychology Review
Issue number1
StatePublished - Feb 2013


  • goals
  • means
  • motivation

ASJC Scopus subject areas

  • Social Psychology


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