TY - GEN
T1 - Folex
T2 - 2013 APWG eCrime Researchers Summit, eCRS 2013
AU - Karami, Mohammad
AU - Ghaemi, Shiva
AU - McCoy, Damon
PY - 2013
Y1 - 2013
N2 - The profitability of the underground criminal business of counterfeit or unauthorized products is a major funding source that drives the illegal online advertisement industry. While it is clear that underground online affiliate-based programs are profitable for their owners, the precise business operations of such organizations are unknown to a large extent. In this study, we present the results of our analysis of a replica and herbal supplements affiliate program based on leaked ground truth data. The dataset covers a period of over two years and includes more than $6 million in sale records for an affiliate program known as Tower of Power (TowPow) focusing on the herbal supplements and counterfeit luxury goods market. In this paper we provide a detailed empirical analysis of the participating affiliates, sales dynamics, revenue sharing, domain usage patterns and conversion rates.
AB - The profitability of the underground criminal business of counterfeit or unauthorized products is a major funding source that drives the illegal online advertisement industry. While it is clear that underground online affiliate-based programs are profitable for their owners, the precise business operations of such organizations are unknown to a large extent. In this study, we present the results of our analysis of a replica and herbal supplements affiliate program based on leaked ground truth data. The dataset covers a period of over two years and includes more than $6 million in sale records for an affiliate program known as Tower of Power (TowPow) focusing on the herbal supplements and counterfeit luxury goods market. In this paper we provide a detailed empirical analysis of the participating affiliates, sales dynamics, revenue sharing, domain usage patterns and conversion rates.
UR - http://www.scopus.com/inward/record.url?scp=84900834298&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84900834298&partnerID=8YFLogxK
U2 - 10.1109/eCRS.2013.6805782
DO - 10.1109/eCRS.2013.6805782
M3 - Conference contribution
AN - SCOPUS:84900834298
SN - 9781479911585
T3 - eCrime Researchers Summit, eCrime
BT - 2013 APWG eCrime Researchers Summit, eCRS 2013
PB - IEEE Computer Society
Y2 - 17 September 2013 through 18 September 2013
ER -