FOOD, DESIGN, AND DIGITAL MEDIA

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

How often do we check our social media accounts and see pictures of nicely plated dishes, elegantly set tables, and appealing restaurants and cafés? What elements make these images pleasant? To what extent do they influence our preferences, choices, and behaviours? Visual materials generate expectations about what food should look and be like, not only in itself but also in terms of places of production and consumption. The way things appear in pictures are at least partly expression of the design of the objects depicted in them: chefs are quite intentional in the way they present their culinary creations, arguing that customers eat with their eyes first; dishes and silverware are chosen to convey specific moods and styles, and are arranged with great care; the spaces surrounding food generate meaning through architecture, interior design, and lighting, as sensory environments influence our perceptions, our behaviours, and our individual and collective experiences from the point of view of affect (Wrigley & Ramsey, 2016).

Original languageEnglish (US)
Title of host publicationResearch Methods in Digital Food Studies
PublisherTaylor and Francis
Pages177-188
Number of pages12
ISBN (Electronic)9781000364262
ISBN (Print)9780367819262
DOIs
StatePublished - Jan 1 2021

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • General Psychology
  • General Social Sciences

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