@article{b19019fbf1bc4a8ca9751438207581c8,
title = "Food industry promises to address childhood obesity: Preliminary evaluation",
author = "Alexandra Lewin and Lauren Lindstrom and Marion Nestle",
note = "Funding Information: Like many food companies, Kraft shifts attention from the {\textquoteleft}{\textquoteleft}calories in{\textquoteright}{\textquoteright} side of the body weight equation to {\textquoteleft}{\textquoteleft}calories out.{\textquoteright}{\textquoteright} The Postopia.Com home page includes links to the US Department of Agriculture{\textquoteright}s food guidance system, www.MyPyramid.gov. Children who click on the pyramid get this message: {\textquoteleft}{\textquoteleft}Between your Postopia games and activities, why not grab your bike and go for a spin? Your body will thank you!{\textquoteright}{\textquoteright} A second link is to Kidnetic.Com, a {\textquoteleft}{\textquoteleft}healthy eating and active living Web site designed for kids aged 9–12 and their families{\textquoteright}{\textquoteright} (50). This site is sponsored by the International Food Information Council (IFIC), a trade group representing food and beverage companies and supported generously by Kraft (51).",
year = "2006",
month = dec,
doi = "10.1057/palgrave.jphp.3200098",
language = "English (US)",
volume = "27",
pages = "327--348",
journal = "Journal of Public Health Policy",
issn = "0197-5897",
publisher = "Palgrave Macmillan Ltd.",
number = "4",
}