Fusion of Disruptive Technologies:. Lessons from the Skype Case

Bharat Rao, Bojan Angelov, Oded Nov

Research output: Contribution to journalArticlepeer-review


In this paper, we study the effects of integration of one or more disruptive innovations and ask if the resultant (new) innovation can have a dramatic impact on new and existing markets, and the resultant technology paradigm. We describe the evolution and dynamics of this process using Skype as a case in point. Skype successfully fused peer-to-peer computing (P2P) techniques and voice-over-Internet-protocol (VoIP) to create a new standard and operating model. We discuss whether such integration of disruptive technologies may lead to a "marriage of equals" or whether it leads to dominance by a single technology - and if so, in what circumstances.

Original languageEnglish (US)
Pages (from-to)174-188
Number of pages15
JournalEuropean Management Journal
Issue number2-3
StatePublished - Apr 2006


  • Communications
  • Disruptive innovation
  • Fusion
  • Integration
  • P2P
  • Peer-to-peer
  • Skype
  • Standards
  • Telephony
  • VoIP

ASJC Scopus subject areas

  • Strategy and Management


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