Generalization of the Nerlove-Arrow model to multi firms advertising under uncertainty

Charles Tapiero

Research output: Contribution to journal › Article › peer-review

Cite this

@article{23c2a609789e4ee08390180cc0412719,

title = "Generalization of the Nerlove-Arrow model to multi firms advertising under uncertainty",

author = "Charles Tapiero",

year = "1979",

language = "English",

volume = "25",

pages = "907--915",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "9",

}