How privacy flaws affect consumer perception

Sadia Afroz, Aylin Caliskan Islam, Jordan Santell, Aaron Chapin, Rachel Greenstadt

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    We examine how consumers perceive publicized instances of privacy flaws and private information data breaches.Using three real-world privacy breach incidents, we study how these flaws affected consumers' future purchasing behavior and perspective on a company's trustworthiness. We investigate whether despite a lack of widespread privacy enhancing technology (PET) usage, consumers are taking some basic security precautions when making purchasing decisions. We survey 600participants on three well-known privacy breaches. Our results show that, in general, consumers are less likely to purchase products that had experienced some form of privacy breach.We find evidence of a slight bias toward giving products the consumers owned themselves more leeway, as suggested by the endowment effect hypothesis.

    Original languageEnglish (US)
    Title of host publicationProceedings - 3rd Workshop on Socio-Technical Aspects in Security and Trust, STAST 2013 - Co-located with 26th IEEE Computer Security Foundations Symposium, CSF 2013
    Pages10-17
    Number of pages8
    DOIs
    StatePublished - 2013
    Event3rd Workshop on Socio-Technical Aspects in Security and Trust, STAST 2013 - Co-located with 26th IEEE Computer Security Foundations Symposium, CSF 2013 - New Orleans, LA, United States
    Duration: Jun 29 2013Jun 29 2013

    Publication series

    NameWorkshop on Socio-Technical Aspects in Security and Trust, STAST
    ISSN (Print)2325-1689
    ISSN (Electronic)2325-1697

    Conference

    Conference3rd Workshop on Socio-Technical Aspects in Security and Trust, STAST 2013 - Co-located with 26th IEEE Computer Security Foundations Symposium, CSF 2013
    CountryUnited States
    CityNew Orleans, LA
    Period6/29/136/29/13

    Keywords

    • Consumer perspective
    • Privacy
    • Privacy breach

    ASJC Scopus subject areas

    • Electrical and Electronic Engineering
    • Mechanical Engineering

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  • Cite this

    Afroz, S., Islam, A. C., Santell, J., Chapin, A., & Greenstadt, R. (2013). How privacy flaws affect consumer perception. In Proceedings - 3rd Workshop on Socio-Technical Aspects in Security and Trust, STAST 2013 - Co-located with 26th IEEE Computer Security Foundations Symposium, CSF 2013 (pp. 10-17). [6691364] (Workshop on Socio-Technical Aspects in Security and Trust, STAST). https://doi.org/10.1109/STAST.2013.13