Identifying identity and attributing value to attributes: reconsidering mechanisms of preference decisions

Aster Q. Perkins, Erin L. Rich

Research output: Contribution to journalReview articlepeer-review

Abstract

Although the orbitofrontal cortex (OFC) robustly encodes value during preference decisions, it also encodes multiple non-value features of choice options. The role of this information, and its relationship to the options’ overall value remain open questions. In this opinion, we attempt to disentangle oft-studied categories of option information – identity and attributes – in the context of both classic theories of economic choice and contradicting evidence of choice biases in multi-attribute decisions. In doing so, we aim to set forth considerations for understanding the wide variety of decision-relevant information encoded by the OFC during preference decisions.

Original languageEnglish (US)
Pages (from-to)98-105
Number of pages8
JournalCurrent Opinion in Behavioral Sciences
Volume41
DOIs
StatePublished - Oct 2021

ASJC Scopus subject areas

  • Cognitive Neuroscience
  • Psychiatry and Mental health
  • Behavioral Neuroscience

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