TY - JOUR
T1 - Identity salience moderates processing of group-relevant information
AU - Maitner, Angela T.
AU - Mackie, Diane M.
AU - Claypool, Heather M.
AU - Crisp, Richard J.
PY - 2010/3
Y1 - 2010/3
N2 - When an individual is categorized as a member of a group, the individual's social identity becomes his or her frame for perceiving the world. This research investigates how information can be perceived and processed differently when relevant social identities are salient. In two studies, participants' individual, student, or American identities were made salient before they read strong or weak arguments in favor of the institution of comprehensive exams at their university in 10 years time. In both studies, student-salient participants analytically processed the message whereas self-salient (Study 1) and American-salient (Study 2) participants failed to agree differentially with strong and weak messages. These data suggest that social-identity salience changes the information that individuals consider relevant, providing clear support for the contention that social identities have a profound impact on the way individuals perceive and interact with the world around them.
AB - When an individual is categorized as a member of a group, the individual's social identity becomes his or her frame for perceiving the world. This research investigates how information can be perceived and processed differently when relevant social identities are salient. In two studies, participants' individual, student, or American identities were made salient before they read strong or weak arguments in favor of the institution of comprehensive exams at their university in 10 years time. In both studies, student-salient participants analytically processed the message whereas self-salient (Study 1) and American-salient (Study 2) participants failed to agree differentially with strong and weak messages. These data suggest that social-identity salience changes the information that individuals consider relevant, providing clear support for the contention that social identities have a profound impact on the way individuals perceive and interact with the world around them.
KW - Information processing
KW - Social identity
UR - http://www.scopus.com/inward/record.url?scp=75749143791&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=75749143791&partnerID=8YFLogxK
U2 - 10.1016/j.jesp.2009.11.010
DO - 10.1016/j.jesp.2009.11.010
M3 - Article
AN - SCOPUS:75749143791
SN - 0022-1031
VL - 46
SP - 441
EP - 444
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
IS - 2
ER -