Implementation Intentions: Strategic Automatization of Goal Striving

Paschal Sheeran, Thomas L. Webb, Peter M. Gollwitzer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSelf-Regulation in Health Behavior
PublisherJohn Wiley & Sons, Ltd.
Number of pages27
ISBN (Print)9780470024072
StatePublished - May 9 2008


  • Control theory
  • Health goals
  • Protection motivation theory
  • Self-regulation
  • Theory of planned behavior

ASJC Scopus subject areas

  • General Psychology

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