Implications of behavioral decision theory and social marketing for designing social action programs

James Jaccard, R. Turrisi, C. Wan

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationSocial influence processes and prevention
EditorsJ. Edwards, R. Tindale, L. Heath, E. Posavac
Place of PublicationNew York
PublisherPlenum Press
StatePublished - 1989

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