Implications of behavioral decision theory and social marketing for designing social action programs

James Jaccard, R. Turrisi, C. Wan

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Social influence processes and prevention
Editors	J. Edwards, R. Tindale, L. Heath, E. Posavac
Place of Publication	New York
Publisher	Plenum Press
State	Published - 1989

Cite this

Implications of behavioral decision theory and social marketing for designing social action programs. / Jaccard, James; Turrisi, R.; Wan, C.
Social influence processes and prevention. ed. / J. Edwards; R. Tindale; L. Heath; E. Posavac. New York: Plenum Press, 1989.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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year = "1989",

language = "English (US)",

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T1 - Implications of behavioral decision theory and social marketing for designing social action programs

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AU - Wan, C.

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M3 - Chapter (peer-reviewed)

BT - Social influence processes and prevention

A2 - Edwards, J.

A2 - Tindale, R.

A2 - Heath, L.

A2 - Posavac, E.

PB - Plenum Press

CY - New York

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