TY - JOUR
T1 - Implicit regulatory focus associated with asymmetrical frontal cortical activity
AU - Amodio, David M.
AU - Shah, James Y.
AU - Sigelman, Jonathan
AU - Brazy, Paige C.
AU - Harmon-Jones, Eddie
PY - 2004/3
Y1 - 2004/3
N2 - Regulatory focus theory identifies two separate motivational systems, promotion and prevention, that fulfill different regulatory needs and are differentially related to approach and avoidance. In the psychophysiological literature, approach- and avoidance-related emotions and motivational orientations have been linked to asymmetries in frontal cortical activity. In an effort to synthesize these literatures, we examined the relationship between an implicit assessment of chronic regulatory focus and an electroencephalographic (EEG) index of resting frontal cortical asymmetry. Results supported the hypothesis that promotion regulatory focus would be associated with greater left frontal activity, and prevention regulatory focus would be associated with greater right frontal activity. Discussion highlights how this synthesis may benefit theorizing of the relationship between regulatory focus, motivation, and emotion, and of the function of asymmetrical frontal cortical activity.
AB - Regulatory focus theory identifies two separate motivational systems, promotion and prevention, that fulfill different regulatory needs and are differentially related to approach and avoidance. In the psychophysiological literature, approach- and avoidance-related emotions and motivational orientations have been linked to asymmetries in frontal cortical activity. In an effort to synthesize these literatures, we examined the relationship between an implicit assessment of chronic regulatory focus and an electroencephalographic (EEG) index of resting frontal cortical asymmetry. Results supported the hypothesis that promotion regulatory focus would be associated with greater left frontal activity, and prevention regulatory focus would be associated with greater right frontal activity. Discussion highlights how this synthesis may benefit theorizing of the relationship between regulatory focus, motivation, and emotion, and of the function of asymmetrical frontal cortical activity.
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U2 - 10.1016/S0022-1031(03)00100-8
DO - 10.1016/S0022-1031(03)00100-8
M3 - Article
AN - SCOPUS:1542511120
VL - 40
SP - 225
EP - 232
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
SN - 0022-1031
IS - 2
ER -