Improving retail effectiveness through technology: A survey of analytical tools for physical and online retailers

Bharat P. Rao

doi:10.1016/S0160-791X(99)00032-9

Improving retail effectiveness through technology: A survey of analytical tools for physical and online retailers

Bharat P. Rao

Technology Management and Innovation

Research output: Contribution to journal › Article › peer-review

Abstract

Information technology can be used as an effective tool in managing problems related to the retail supply chain. In this paper, we overview some of the common problems retailers face while evaluating alternative technology solutions. A survey of available analytical tools is presented. (C) 2000 Elsevier Science Ltd. All rights reserved.

Original language	English (US)
Pages (from-to)	111-122
Number of pages	12
Journal	Technology in Society
Volume	22
Issue number	1
DOIs	https://doi.org/10.1016/S0160-791X(99)00032-9
State	Published - Jan 2000

Keywords

Effectiveness
Information technology
Online retail
Retail
Supply chain

ASJC Scopus subject areas

Human Factors and Ergonomics
Business and International Management
Education
Sociology and Political Science

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10.1016/S0160-791X(99)00032-9

Cite this

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title = "Improving retail effectiveness through technology: A survey of analytical tools for physical and online retailers",

abstract = "Information technology can be used as an effective tool in managing problems related to the retail supply chain. In this paper, we overview some of the common problems retailers face while evaluating alternative technology solutions. A survey of available analytical tools is presented. (C) 2000 Elsevier Science Ltd. All rights reserved.",

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Improving retail effectiveness through technology: A survey of analytical tools for physical and online retailers

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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