Improving retail effectiveness through technology: A survey of analytical tools for physical and online retailers

Bharat P. Rao

    Research output: Contribution to journalArticle

    Abstract

    Information technology can be used as an effective tool in managing problems related to the retail supply chain. In this paper, we overview some of the common problems retailers face while evaluating alternative technology solutions. A survey of available analytical tools is presented. (C) 2000 Elsevier Science Ltd. All rights reserved.

    Original languageEnglish (US)
    Pages (from-to)111-122
    Number of pages12
    JournalTechnology in Society
    Volume22
    Issue number1
    DOIs
    StatePublished - Jan 2000

    Keywords

    • Effectiveness
    • Information technology
    • Online retail
    • Retail
    • Supply chain

    ASJC Scopus subject areas

    • Human Factors and Ergonomics
    • Business and International Management
    • Education
    • Sociology and Political Science

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