In Pursuit of Prestige: Strategy and Competition in U.S. Higher Education

Dominic J Brewer, Susan M Gates, Charles A Goldman

Research output: Book/ReportBook

Abstract

"This volume examines higher education as an industry. The authors focus on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They describe and analyze higher educational institutions investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions - degree level, scope, and resource allocation - by which institutions map out strategies for competing for markets."
Original languageEnglish (US)
Place of PublicationNew Brunswick, NJ
PublisherTransaction Publishers
Number of pages175
ISBN (Print)9780765808295, 0765808293, 9780765800565, 076580056X
StatePublished - 2001

Keywords

  • USA
  • Tertiärbereich
  • Educational surveys
  • United States
  • Education, Higher
  • Prestige

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