Indexical and linguistic channels in speech perception: Some effects of voiceovers on advertising outcomes

Susannah Levi, David B. Pisoni

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationPsycholinguistic Phenomena in Marketing Communications
EditorsT.M. Lowrey
PublisherLawrence Erlbaum Associates
Pages203-219
StatePublished - 2007

Cite this

Levi, S., & Pisoni, D. B. (2007). Indexical and linguistic channels in speech perception: Some effects of voiceovers on advertising outcomes. In T. M. Lowrey (Ed.), Psycholinguistic Phenomena in Marketing Communications (pp. 203-219). Lawrence Erlbaum Associates.