Indexical and linguistic channels in speech perception: Some effects of voiceovers on advertising outcomes

Susannah Levi, David B. Pisoni

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationPsycholinguistic Phenomena in Marketing Communications
EditorsT.M. Lowrey
PublisherLawrence Erlbaum Associates
Pages203-219
StatePublished - 2007

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