Informing and improving retirement saving performance using behavioral economics theory-driven user interfaces

Junius Gunaratne, Oded Nov

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Can human-computer interaction help people make informed and effective decisions about their retirement savings? We applied the behavioral economic theories of endowment effect and loss aversion to the design of novel retirement saving user interfaces. To examine effectiveness, we conducted an experiment in which 487 participants were exposed to one of three experimental user interface designs of a retirement saving simulator, representing endowment effect, loss aversion and control. Users made 34 yearly asset allocation decisions. We found that designs informed by the endowment effect and loss aversion theories and which communicated to savers the long-term implications of their asset allocation choices, led users to adjust their behavior, make larger and more frequent asset allocation changes, and achieve their saving goals more effectively.

    Original languageEnglish (US)
    Title of host publicationCHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
    Subtitle of host publicationCrossings
    PublisherAssociation for Computing Machinery
    Pages917-920
    Number of pages4
    ISBN (Electronic)9781450331456
    DOIs
    StatePublished - Apr 18 2015
    Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 - Seoul, Korea, Republic of
    Duration: Apr 18 2015Apr 23 2015

    Publication series

    NameConference on Human Factors in Computing Systems - Proceedings
    Volume2015-April

    Other

    Other33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
    CountryKorea, Republic of
    CitySeoul
    Period4/18/154/23/15

    Keywords

    • Behavior change
    • Behavioral economics
    • Financial literacy
    • Personal finance
    • Persuasive technology
    • Retirement saving

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Graphics and Computer-Aided Design

    Fingerprint Dive into the research topics of 'Informing and improving retirement saving performance using behavioral economics theory-driven user interfaces'. Together they form a unique fingerprint.

  • Cite this

    Gunaratne, J., & Nov, O. (2015). Informing and improving retirement saving performance using behavioral economics theory-driven user interfaces. In CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings (pp. 917-920). (Conference on Human Factors in Computing Systems - Proceedings; Vol. 2015-April). Association for Computing Machinery. https://doi.org/10.1145/2702123.2702408