Intentional control over prejudice: When the choice of the measure matters

We tested the idea that the correlation between implicit and explicit measures of prejudice depends on whether or not groups are normatively protected against discrimination. A pilot study (N = 31) showed that 13 categories varied widely in the degree to which it is acceptable to express negative opinions about them. The main study involving 89 Catholic subjects found that explicit (reward allocation, liking ratings) and implicit measures (linguistic intergroup bias) of prejudice were correlated for the outgroup that is not normatively protected against discrimination (Islamic Fundamentalists) but uncorrelated for the outgroup that is protected (Jews).