Interactivity in multimedia learning: An integrated model

Steffi Domagk, Ruth N. Schwartz, Jan L. Plass

Research output: Contribution to journalArticlepeer-review


What does interactivity entail? What factors need to be taken into account in the design of interactive systems? Although interactivity is a widely used term accorded great prominence in discussions of multimedia learning, even a preliminary look at the literature suggests that how interactivity is defined, and what benefits it may offer, are not at all clear. The goal of this article is therefore to clarify the concept of interactivity. We present a unifying model that includes the user, the learning environment, and a system of connections and concepts that together make up interactivity. Such a model can help inform research, discussion, and design decisions on interactive multimedia instruction.

Original languageEnglish (US)
Pages (from-to)1024-1033
Number of pages10
JournalComputers in Human Behavior
Issue number5
StatePublished - Sep 2010


  • Emotion
  • Guidance
  • Interactivity
  • Learner control
  • Motivation
  • Multimedia learning

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • General Psychology


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