Internet ad auctions: Insights and directions

S. Muthukrishnan

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    On the Internet, there are advertisements (ads) of different kinds: image, text, video and other specially marked objects that are distinct from the underlying content of the page. There is an industry behind the management of such ads, and they face a number of algorithmic challenges. This note will present a small selection of such problems, some insights and open research directions.

    Original languageEnglish (US)
    Title of host publicationAutomata, Languages and Programming - 35th International Colloquium, ICALP 2008, Proceedings
    Pages14-23
    Number of pages10
    EditionPART 1
    DOIs
    StatePublished - 2008
    Event35th International Colloquium on Automata, Languages and Programming, ICALP 2008 - Reykjavik, Iceland
    Duration: Jul 7 2008Jul 11 2008

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    NumberPART 1
    Volume5125 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Other

    Other35th International Colloquium on Automata, Languages and Programming, ICALP 2008
    CountryIceland
    CityReykjavik
    Period7/7/087/11/08

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • Computer Science(all)

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