TY - GEN
T1 - Internet ad auctions
T2 - 35th International Colloquium on Automata, Languages and Programming, ICALP 2008
AU - Muthukrishnan, S.
PY - 2008
Y1 - 2008
N2 - On the Internet, there are advertisements (ads) of different kinds: image, text, video and other specially marked objects that are distinct from the underlying content of the page. There is an industry behind the management of such ads, and they face a number of algorithmic challenges. This note will present a small selection of such problems, some insights and open research directions.
AB - On the Internet, there are advertisements (ads) of different kinds: image, text, video and other specially marked objects that are distinct from the underlying content of the page. There is an industry behind the management of such ads, and they face a number of algorithmic challenges. This note will present a small selection of such problems, some insights and open research directions.
UR - http://www.scopus.com/inward/record.url?scp=49049085884&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=49049085884&partnerID=8YFLogxK
U2 - 10.1007/978-3-540-70575-8_2
DO - 10.1007/978-3-540-70575-8_2
M3 - Conference contribution
AN - SCOPUS:49049085884
SN - 3540705740
SN - 9783540705741
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 14
EP - 23
BT - Automata, Languages and Programming - 35th International Colloquium, ICALP 2008, Proceedings
Y2 - 7 July 2008 through 11 July 2008
ER -