Introduction: The critical pursuit of advertising

Mark Crispin Miller

Research output: Contribution to journalArticlepeer-review


‘The Advertising man’, wrote J. George Frederick, one of advertising's most prolific boosters, in I925, ‘can mass the one thousand and one methods of advertising into a concentrated volume of appeal which will make the people absorb his thought as though through the air they breathe, and as naturally.’ 1 From the end of the Great War to the beginning of the Great Depression, the proponents of American business published many such euphoric claims about the vast capabilities of modern advertising, which had lately come into its own as the motive power of an emergent consumer culture. According to the many authors of that collective panegyric, advertising was a force that would fulfil the long project of Western civilization, painlessly bettering the mass of mankind, bringing peace and prosperity to all, and with the1utmost efficiency.

Original languageEnglish (US)
Pages (from-to)319-324
Number of pages6
JournalWord and Image
Issue number4
StatePublished - 1985

ASJC Scopus subject areas

  • Language and Linguistics
  • Visual Arts and Performing Arts
  • Linguistics and Language
  • Literature and Literary Theory


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