Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Carlos Scolari; Juan Piñón

doi:10.32870/cys.v0i27.4335

Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Translated title of the contribution: Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies

Carlos Scolari, Juan Piñón

Media, Culture & Communication

Research output: Contribution to journal › Article › peer-review

Abstract

This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

Translated title of the contribution	Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies
Original language	Spanish
Pages (from-to)	13-52
Number of pages	40
Journal	Comunicacion y Sociedad (Mexico)
Volume	27
DOIs	https://doi.org/10.32870/cys.v0i27.4335
State	Published - Sep 1 2016

Keywords

Fanfiction
Telenovelas
Transmedia storytelling
User-generated contents
Webnovelas

ASJC Scopus subject areas

Communication

Access to Document

10.32870/cys.v0i27.4335

Cite this

@article{c379e7cbdeb649969d934508cc9d179d,

title = "Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias",

abstract = "This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.",

keywords = "Fanfiction, Telenovelas, Transmedia storytelling, User-generated contents, Webnovelas",

author = "Carlos Scolari and Juan Pi{\~n}{\'o}n",

year = "2016",

month = sep,

day = "1",

doi = "10.32870/cys.v0i27.4335",

language = "Spanish",

volume = "27",

pages = "13--52",

journal = "Comunicacion y Sociedad (Mexico)",

issn = "0188-252X",

publisher = "Universidad de Guadalajara",

}

TY - JOUR

T1 - Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

AU - Scolari, Carlos

AU - Piñón, Juan

PY - 2016/9/1

Y1 - 2016/9/1

N2 - This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

AB - This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

KW - Fanfiction

KW - Telenovelas

KW - Transmedia storytelling

KW - User-generated contents

KW - Webnovelas

UR - http://www.scopus.com/inward/record.url?scp=84988813663&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84988813663&partnerID=8YFLogxK

U2 - 10.32870/cys.v0i27.4335

DO - 10.32870/cys.v0i27.4335

M3 - Article

AN - SCOPUS:84988813663

SN - 0188-252X

VL - 27

SP - 13

EP - 52

JO - Comunicacion y Sociedad (Mexico)

JF - Comunicacion y Sociedad (Mexico)

ER -

Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this