LESSONS FROM MUMBAI: Managing the Lockdowns in Two Media Industries

Tejaswini Ganti

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Examining the impact of the pandemic on the media industries in India offers us insight into the structural and social conditions that allow for a media industry to operate and/or thrive. This chapter discusses the impact of the pandemic on two distinct but related fields of media production in Mumbai: the Hindi film industry and the dubbing industry responsible for adapting and translating American content into Indian languages, Indian content into English, and the more long-standing practice of interlingual dubbing across Indian languages. While both industries experienced disruptions and challenges, the dubbing industry was able to surmount them more successfully, primarily because of its social organization, work culture, openness to specific technologies, and the point in the production cycle that dubbing occupies. By analyzing the local resources and ingenious workarounds that the dubbing industry mobilized, we can understand how media industries in the Global South confront crises despite poor infrastructure and indifferent governments.

    Original languageEnglish (US)
    Title of host publicationMedia Industries in Crisis
    Subtitle of host publicationWhat Covid Unmasked
    PublisherTaylor and Francis
    Pages224-237
    Number of pages14
    ISBN (Electronic)9781040013410
    ISBN (Print)9781032481920
    DOIs
    StatePublished - Jan 1 2024

    ASJC Scopus subject areas

    • General Arts and Humanities
    • General Social Sciences
    • General Economics, Econometrics and Finance
    • General Business, Management and Accounting

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