Listen to the consumer: Designing a tailored smoking-cessation program for women

Judith R. Katzburg, Melissa M. Farmer, Ines V. Poza, Scott E. Sherman

Research output: Contribution to journalArticlepeer-review


We used a consumer-driven approach to develop a model smoking-cessation program for women. Four focus groups (N = 23 [5-7/group]), each lasting 2 hours, were led by a professional moderator and audiotaped in 2004. Researchers reviewed transcripts; key themes were identified using scrutiny techniques (Ryan and Bernard, 2003). Necessary elements of a smoking-cessation program for women included support and choice (i.e., control over the program components), suggesting the need for an individualized program. Identifying appropriate components is a critical step in the development of efficacious programs that target substance-abusing populations; focus group methodology is useful in this endeavor. The study's implications and limitations are noted.

Original languageEnglish (US)
Pages (from-to)1240-1259
Number of pages20
JournalSubstance Use and Misuse
Issue number8-9
StatePublished - Jul 2008


  • Consumer-focus
  • Smoking cessation
  • Tailored
  • Women veterans

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Health(social science)
  • Public Health, Environmental and Occupational Health
  • Psychiatry and Mental health


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