Abstract
A strategic analysis of marketing in the broadband era is presented. Broadband shifts marketing emphasis from a broadcast model to a truly interactive and personalized one. It was proposed that the creation, delivery and customization of superior customer experience will be creation to long-term success.
| Original language | English (US) |
|---|---|
| Title of host publication | PICMET |
| Editors | D.F. Kocaoglu, T.R. Anderson, D.F. Kocaoglu, T.R. Anderson |
| Pages | 243 |
| Number of pages | 1 |
| State | Published - 2002 |
| Event | Portland International Conference on Management of Engineering and Technology (PICMET) - Portland, OR, United States Duration: Jul 29 2001 → Aug 2 2001 |
Publication series
| Name | PICMET |
|---|
Other
| Other | Portland International Conference on Management of Engineering and Technology (PICMET) |
|---|---|
| Country/Territory | United States |
| City | Portland, OR |
| Period | 7/29/01 → 8/2/01 |
ASJC Scopus subject areas
- General Engineering