Abstract
A strategic analysis of marketing in the broadband era is presented. Broadband shifts marketing emphasis from a broadcast model to a truly interactive and personalized one. It was proposed that the creation, delivery and customization of superior customer experience will be creation to long-term success.
Original language | English (US) |
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Title of host publication | PICMET |
Editors | D.F. Kocaoglu, T.R. Anderson, D.F. Kocaoglu, T.R. Anderson |
Pages | 243 |
Number of pages | 1 |
State | Published - 2002 |
Event | Portland International Conference on Management of Engineering and Technology (PICMET) - Portland, OR, United States Duration: Jul 29 2001 → Aug 2 2001 |
Publication series
Name | PICMET |
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Other
Other | Portland International Conference on Management of Engineering and Technology (PICMET) |
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Country/Territory | United States |
City | Portland, OR |
Period | 7/29/01 → 8/2/01 |
ASJC Scopus subject areas
- General Engineering