Marketing in the broadband era: A strategic analysis

Bharat Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    A strategic analysis of marketing in the broadband era is presented. Broadband shifts marketing emphasis from a broadcast model to a truly interactive and personalized one. It was proposed that the creation, delivery and customization of superior customer experience will be creation to long-term success.

    Original languageEnglish (US)
    Title of host publicationPICMET
    EditorsD.F. Kocaoglu, T.R. Anderson, D.F. Kocaoglu, T.R. Anderson
    Number of pages1
    StatePublished - 2002
    EventPortland International Conference on Management of Engineering and Technology (PICMET) - Portland, OR, United States
    Duration: Jul 29 2001Aug 2 2001

    Publication series

    NamePICMET

    Other

    OtherPortland International Conference on Management of Engineering and Technology (PICMET)
    CountryUnited States
    CityPortland, OR
    Period7/29/018/2/01

    ASJC Scopus subject areas

    • Engineering(all)

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