Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth

Daniel Romer, Sharon Sznitman, Ralph DiClemente, Laura F. Salazar, Peter A. Vanable, Michael P. Carey, Michael Hennessy, Larry K. Brown, Robert F. Valois, Bonita F. Stanton, Thierry Fortune, Ivan Juzang

Research output: Contribution to journalReview article

Abstract

The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach.

Original languageEnglish (US)
Pages (from-to)2150-2159
Number of pages10
JournalAmerican journal of public health
Volume99
Issue number12
DOIs
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Fingerprint Dive into the research topics of 'Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth'. Together they form a unique fingerprint.

  • Cite this

    Romer, D., Sznitman, S., DiClemente, R., Salazar, L. F., Vanable, P. A., Carey, M. P., Hennessy, M., Brown, L. K., Valois, R. F., Stanton, B. F., Fortune, T., & Juzang, I. (2009). Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth. American journal of public health, 99(12), 2150-2159. https://doi.org/10.2105/AJPH.2008.155036