Measuring soft measures within a stated preference survey: The effect of pollution and traffic stress on mode choice

Eleonora Sottile, Elisabetta Cherchi, Italo Meloni

Research output: Contribution to journalArticlepeer-review

Abstract

The objective of this research is to study the extent to which information on pollution and individual stress has on the choice to shift from private car to Park and Ride. A Stated Preference experiment was built where the reduction of CO2 and stress are attributes of the experimental design. Results showed that the utility to Park and Ride increases with the level of awareness, 2) the more individuals consider receiving information about stress useful, the more they tend to behave sustainably, 3) aspects associated with stress appear to have a greater influence on travel choice than environmental aspects.

Original languageEnglish (US)
Pages (from-to)434-451
Number of pages18
JournalTransportation Research Procedia
Volume11
DOIs
StatePublished - 2015

Keywords

  • Behaviour
  • Images
  • Latent variables
  • Soft measures
  • Stated Preference
  • Traffic Stress

ASJC Scopus subject areas

  • Transportation

Fingerprint

Dive into the research topics of 'Measuring soft measures within a stated preference survey: The effect of pollution and traffic stress on mode choice'. Together they form a unique fingerprint.

Cite this