Mediating modernity: Theorizing reception in a non-western society

Arvind Rajagopal

Research output: Chapter in Book/Report/Conference proceedingChapter


These two lines of response revolve around the figure of the nation. “National culture�? becomes the trope through which anxieties about the precise nature of the medium’s effects play themselves out. While advancing the cause of “development,�? television at the same time holds out the promise of defending national tradition, and serving as a line of defense against foreign culture, or against any other elements defined as negative; television culture becomes a key site for discerning symptoms of the national mood.

Original languageEnglish (US)
Title of host publicationDe-Westernizing Media Studies
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)0203981766, 9781134650347
ISBN (Print)041519394X, 9780415193955
StatePublished - Jan 1 2005

ASJC Scopus subject areas

  • General Social Sciences


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