MISREMEMBERING BLACK WALL STREET AND THE PROMOTIONAL RHETORIC OF CAPITALIST RACIAL REPAIR

Chenjerai Kumanyika

doi:10.4324/9781003124870-32

MISREMEMBERING BLACK WALL STREET AND THE PROMOTIONAL RHETORIC OF CAPITALIST RACIAL REPAIR

Chenjerai Kumanyika

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter will theorize an emerging promotional modality, one that directly engages with controversial and even radical analyses of racial terror, using the framework of Promotional Memory, one that integrates public memory studies and critical approaches to branding. The chapter will explore one rich and representative example of this phenomenon, rhetorical uses of the 1921 attack and massacre of African Americans in the Greenwood community of Tulsa, Oklahoma, and in particular the emphasis on Greenwood as the “Black Wall Street.” Artifacts critiqued include the sales rhetoric of the controversial Tulsa Real Estate Fund and political speeches by Michael Bloomberg and Joe Biden.

Original language	English (US)
Title of host publication	The Routledge Companion to Advertising and Promotional Culture
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	317-332
Number of pages	16
ISBN (Electronic)	9781000859171
ISBN (Print)	9780367645106
DOIs	https://doi.org/10.4324/9781003124870-32
State	Published - Jan 1 2023

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business, Management and Accounting

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10.4324/9781003124870-32

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title = "MISREMEMBERING BLACK WALL STREET AND THE PROMOTIONAL RHETORIC OF CAPITALIST RACIAL REPAIR",

abstract = "This chapter will theorize an emerging promotional modality, one that directly engages with controversial and even radical analyses of racial terror, using the framework of Promotional Memory, one that integrates public memory studies and critical approaches to branding. The chapter will explore one rich and representative example of this phenomenon, rhetorical uses of the 1921 attack and massacre of African Americans in the Greenwood community of Tulsa, Oklahoma, and in particular the emphasis on Greenwood as the “Black Wall Street.” Artifacts critiqued include the sales rhetoric of the controversial Tulsa Real Estate Fund and political speeches by Michael Bloomberg and Joe Biden.",

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MISREMEMBERING BLACK WALL STREET AND THE PROMOTIONAL RHETORIC OF CAPITALIST RACIAL REPAIR

Abstract

ASJC Scopus subject areas

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