Modeling Simultaneous Preferences for Age, Gender, Race, and Professional Profiles in Government-Expense Spending: a Conjoint Analysis

Lujain Ibrahim, Mohammad M. Ghassemi, Tuka Alhanai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Bias can have devastating outcomes on everyday life, and may manifest in subtle preferences for particular attributes (age, gender, race, profession). Understanding bias is complex, but first requires identifying the variety and interplay of individual preferences. In this study, we deployed a sociotechnical web-based human-subject experiment to quantify individual preferences in the context of selecting an advisor to successfully pitch a government-expense. We utilized conjoint analysis to rank the preferences of 722 U.S. based subjects, and observed that their ideal advisor was White, middle-aged, and of either a government or STEM-related profession (0.68 AUROC, p < 0:05). The results motivate the simultaneous measurement of preferences as a strategy to offset preferences that may yield negative consequences (e.g. prejudice, disenfranchisement) in contexts where social interests are being represented.

Original languageEnglish (US)
Title of host publicationHCOMP 2021 - Proceedings of the 9th AAAI Conference on Human Computation and Crowdsourcing
EditorsEce Kamar, Kurt Luther
PublisherAssociation for the Advancement of Artificial Intelligence
Pages84-96
Number of pages13
ISBN (Print)9781577358725
DOIs
StatePublished - 2021
Event9th AAAI Conference on Human Computation and Crowdsourcing, HCOMP 2021 - Virtual, Online
Duration: Nov 14 2021Nov 18 2021

Publication series

NameProceedings of the AAAI Conference on Human Computation and Crowdsourcing
Volume9
ISSN (Print)2769-1330
ISSN (Electronic)2769-1349

Conference

Conference9th AAAI Conference on Human Computation and Crowdsourcing, HCOMP 2021
CityVirtual, Online
Period11/14/2111/18/21

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Human-Computer Interaction

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