TY - GEN
T1 - Motivational, Structural and Tenure Factors that Impact Online Community Photo Sharing
AU - Nov, Oded
AU - Naaman, Mor
AU - Ye, Chen
N1 - Publisher Copyright:
Copyright © 2009, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.
PY - 2009/5/20
Y1 - 2009/5/20
N2 - In recent years, we have witnessed a significant growth of “social computing” services, or online communities where users contribute content in various forms, including images, text or video. Content contribution from members is critical to the viability of these online communities. It is therefore important to understand what drives users to share content with others in such settings. We extend previous literature on user contribution by studying the factors that are associated with users' photo sharing in an online community, drawing on motivation theories as well as on analysis of basic structural properties. Our results indicate that photo sharing declines in respect to the users' tenure in the community. We also show that users with higher commitment to the community and greater “structural embeddedness” tend to share more content. We demonstrate that the motivation of self-development is negatively related to photo sharing, and that tenure in the community moderates the effect of self-development on photo sharing. Directions for future research, as well as implications for theory and practice are discussed.
AB - In recent years, we have witnessed a significant growth of “social computing” services, or online communities where users contribute content in various forms, including images, text or video. Content contribution from members is critical to the viability of these online communities. It is therefore important to understand what drives users to share content with others in such settings. We extend previous literature on user contribution by studying the factors that are associated with users' photo sharing in an online community, drawing on motivation theories as well as on analysis of basic structural properties. Our results indicate that photo sharing declines in respect to the users' tenure in the community. We also show that users with higher commitment to the community and greater “structural embeddedness” tend to share more content. We demonstrate that the motivation of self-development is negatively related to photo sharing, and that tenure in the community moderates the effect of self-development on photo sharing. Directions for future research, as well as implications for theory and practice are discussed.
UR - http://www.scopus.com/inward/record.url?scp=85167422560&partnerID=8YFLogxK
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U2 - 10.1609/icwsm.v3i1.13954
DO - 10.1609/icwsm.v3i1.13954
M3 - Conference contribution
AN - SCOPUS:85167422560
T3 - Proceedings of the 3rd International AAAI Conference on Weblogs and Social Media, ICWSM 2009
SP - 138
EP - 145
BT - Proceedings of the 3rd International AAAI Conference on Weblogs and Social Media, ICWSM 2009
PB - AAAI press
T2 - 3rd International AAAI Conference on Weblogs and Social Media, ICWSM 2009
Y2 - 17 May 2009 through 20 May 2009
ER -