Not So Fast: Ten Challenges to Importing Implicit Attitude Measures to Media Psychology

Hart Blanton; James Jaccard

doi:10.1080/15213269.2015.1008102

Not So Fast: Ten Challenges to Importing Implicit Attitude Measures to Media Psychology

Hart Blanton, James Jaccard

Research output: Contribution to journal › Article › peer-review

Abstract

The implicit attitude construct has captured researchers' imaginations and dramatically shifted research priorities in the attitude field. It is likely that these measures will be increasingly utilized by researchers studying media-related phenomena. We review the psychometric foundations of current implicit measures and introduce what we view as 10 pressing psychometric, methodological, and conceptual challenges facing the implicit attitude field today. We call for research that revises current empirical approaches to better address these challenges and provide recommendations for media psychologists who might incorporate these measures into their research programs.

Original language	English (US)
Pages (from-to)	338-369
Number of pages	32
Journal	Media Psychology
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/15213269.2015.1008102
State	Published - Jul 3 2015

ASJC Scopus subject areas

Social Psychology
Communication
Applied Psychology

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10.1080/15213269.2015.1008102

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abstract = "The implicit attitude construct has captured researchers' imaginations and dramatically shifted research priorities in the attitude field. It is likely that these measures will be increasingly utilized by researchers studying media-related phenomena. We review the psychometric foundations of current implicit measures and introduce what we view as 10 pressing psychometric, methodological, and conceptual challenges facing the implicit attitude field today. We call for research that revises current empirical approaches to better address these challenges and provide recommendations for media psychologists who might incorporate these measures into their research programs.",

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Not So Fast: Ten Challenges to Importing Implicit Attitude Measures to Media Psychology

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