Online Grocery Shopping Behaviors and Attitudes Among Asian Americans

Pasquale E. Rummo, Shahmir H. Ali, Julie Kranick, Lorna E. Thorpe, Stella S. Yi

Research output: Contribution to journalArticlepeer-review


How online grocery shopping behaviors differ among Asian American (AA) ethnic subgroups and acculturation level is unknown. From June 9–15, 2020, we administered an online survey to a nationally-derived nonprobability sample of 2,895 AA adults, including 1,737 East, 570 South, and 587 Southeast Asian adults, assessing online grocery shopping (yes/no, frequency, reasons). We used logistic regression to compare responses by subgroup and acculturation score, controlling for sociodemographics. Thirty-percent of participants reported shopping online for groceries in a typical month, with a higher percentage among South (45%) versus East Asian adults (23%). Participants with low (vs. high) acculturation scores were more likely to report a lack of special foods (OR = 0.7; 95% CI: 0.5–0.98) and poor food quality (OR = 0.6; 95% CI: 0.4–0.7) as preventing them from shopping online. Online grocery shopping has the capacity to address inequities in health, potentially via culturally-tailored programs designed for less-acculturated AA adults.

Original languageEnglish (US)
Pages (from-to)496-504
Number of pages9
JournalJournal of Immigrant and Minority Health
Issue number2
StatePublished - Apr 2023


  • Acculturation
  • Asian Americans
  • Cultural Influence
  • Health Equity
  • Online Grocery

ASJC Scopus subject areas

  • Epidemiology
  • Public Health, Environmental and Occupational Health


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