Optimal advertising and goodwill under uncertainty

Charles Tapiero

Research output: Contribution to journal › Article › peer-review

Cite this

@article{ff7db5ce2a0b49c5a0bf1b22a42c0e3d,

title = "Optimal advertising and goodwill under uncertainty",

author = "Charles Tapiero",

year = "1978",

language = "English (US)",

volume = "26",

pages = "450--463",

journal = "Operations Research",

issn = "0030-364X",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "3",

}