Orlicz centroid bodies

The sharp affine isoperimetric inequality that bounds the volume of the centroid body of a star body (from below) by the volume of the star body itself is the Busemann-Petty centroid inequality. A decade ago, the L_p analogue of the classical Busemann- Petty centroid inequality was proved. Here, the definition of the centroid body is extended to an Orlicz centroid body of a star body, and the corresponding analogue of the Busemann-Petty centroid inequality is established for convex bodies.