Pathways to fragmentation user flows and web distribution infrastructures

Harsh Taneja, Angela Xiao Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study analyzes how web audiences flow across online digital features. We construct a directed network of user flows based on sequential user clickstreams for all popular websites (n=1761), using traffic data obtained from a panel of a million web users in the United States. We analyze these data to identify constellations of websites that are frequently browsed together in temporal sequences, both by similar user groups in different browsing sessions as well as by disparate users. Our analyses thus render visible previously hidden online collectives and generate insight into the varied roles that curatorial infrastructures may play in shaping audience fragmentation on the web.

Original languageEnglish (US)
Title of host publicationWebSci 2018 - Proceedings of the 10th ACM Conference on Web Science
PublisherAssociation for Computing Machinery, Inc
Pages255-259
Number of pages5
ISBN (Electronic)9781450355636
DOIs
StatePublished - May 15 2018
Event10th ACM Conference on Web Science, WebSci 2018 - Amsterdam, Netherlands
Duration: May 27 2018May 30 2018

Publication series

NameWebSci 2018 - Proceedings of the 10th ACM Conference on Web Science

Other

Other10th ACM Conference on Web Science, WebSci 2018
CountryNetherlands
CityAmsterdam
Period5/27/185/30/18

Keywords

  • Clickstream
  • Curation
  • Fragmentation
  • Infrastructure
  • Network analysis
  • Web usage

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this

Taneja, H., & Wu, A. X. (2018). Pathways to fragmentation user flows and web distribution infrastructures. In WebSci 2018 - Proceedings of the 10th ACM Conference on Web Science (pp. 255-259). (WebSci 2018 - Proceedings of the 10th ACM Conference on Web Science). Association for Computing Machinery, Inc. https://doi.org/10.1145/3201064.3201107