Personality-targeted design: Theory, experimental procedure, and preliminary results

Oded Nov, Ofer Arazy

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    We introduce a framework for personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we make the case for theorydriven personalized UI design, and argue that it can be more effective than design applied equally to the entire population. In particular, we show that users' conscientiousness levels determine their reactions to UI indicators of critical mass. We created a simulated social recommender system in which participants answer a short personality questionnaire and are subsequently presented with a picture of a pet that purports to be the "best match" for their personality. We then manipulated the UI by providing indicators of the existence and the lack of critical mass. We tested whether the interaction between personality and UI design affects users' participation. The findings validate our hypothesis, showing that manipulation of the critical mass indicators affect high-conscientiousness and low-conscientiousness participants in opposite directions.

    Original languageEnglish (US)
    Title of host publicationCSCW 2013 - Proceedings of the 2013 ACM Conference on Computer Supported Cooperative Work
    Pages977-983
    Number of pages7
    DOIs
    StatePublished - 2013
    Event2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013 - San Antonio, TX, United States
    Duration: Feb 23 2013Feb 27 2013

    Publication series

    NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

    Other

    Other2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013
    CountryUnited States
    CitySan Antonio, TX
    Period2/23/132/27/13

    Keywords

    • Conscientiousness
    • Critical mass
    • Diffusion of responsibility
    • Personality
    • Social psychology
    • Theory-driven design

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Networks and Communications

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