Photo tagging over time: A longitudinal study of the role of attention, network density, and motivations

Paul Russo, Oded Nov

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Along with the growth in artifact sharing in online communities such as Flickr, YouTube, and Facebook comes the demand for adding descriptive meta-information, or tags. Tags help individuals to organize and communicate the content and context of their work for themselves and for others. This longitudinal study draws on research in social psychology, network theory and online communities to explain tagging over time. Our findings suggest that tagging increases as a contributor receives attention from others in the community. Further, we find that the more a user's network neighbors are connected to each other directly, the less the focal user will tend to tag his photos. However, density interacts with attention such that those who are surrounded by a dense ego network respond more to attention than others whose ego networks are sparsely interconnected. Unexpectedly, we find no direct correlation between tagging and the individual motivations of enjoyment and commitment. While commitment is not directly associated with tagging, there is an interaction effect such that the effect of commitment on tagging is positive for users with low-density ego networks and negative when a user is surrounded by a high-density network. Directions for future research as well as implications for theory and practice are discussed.

    Original languageEnglish (US)
    Title of host publicationICWSM 2010 - Proceedings of the 4th International AAAI Conference on Weblogs and Social Media
    PublisherAAAI press
    Pages146-153
    Number of pages8
    ISBN (Print)9781577354451
    StatePublished - 2010
    Event4th International AAAI Conference on Weblogs and Social Media, ICWSM 2010 - Washington, DC, United States
    Duration: May 23 2010May 26 2010

    Publication series

    NameICWSM 2010 - Proceedings of the 4th International AAAI Conference on Weblogs and Social Media

    Other

    Other4th International AAAI Conference on Weblogs and Social Media, ICWSM 2010
    CountryUnited States
    CityWashington, DC
    Period5/23/105/26/10

    ASJC Scopus subject areas

    • Computer Networks and Communications

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