| Original language | English (US) |
|---|---|
| Pages (from-to) | 35-51 |
| Journal | Recherche et Applications en Marketing |
| Volume | 11 |
| Issue number | 4 |
| State | Published - 1996 |
Qualite et diffusion des produits
Fouad El Ouardighi, Charles Tapiero
Research output: Contribution to journal › Article › peer-review