TY - JOUR
T1 - QUALITY CONTROL AND THE SALES PROCESS.
AU - Lee, Hau L.
AU - Tapiero, Charles S.
PY - 1986
Y1 - 1986
N2 - A model relating quality control and the sales process (advertising, repeat purchase, and word-of-mouth effects) is developed to evaluate the above relationships. Two special cases, with degenerate and beta distribution for defect items in the production lot, are analyzed in detail. In the former case, analytical results for the optimal quality control schemes are obtained, whereas in the latter, efficient bounds are derived to search for the optimal scheme. It is shown, analytically and numerically, that the sales parameters have significant impact on whether more 'stringent' or 'tighter' quality control is warranted. Future research directions are also discussed.
AB - A model relating quality control and the sales process (advertising, repeat purchase, and word-of-mouth effects) is developed to evaluate the above relationships. Two special cases, with degenerate and beta distribution for defect items in the production lot, are analyzed in detail. In the former case, analytical results for the optimal quality control schemes are obtained, whereas in the latter, efficient bounds are derived to search for the optimal scheme. It is shown, analytically and numerically, that the sales parameters have significant impact on whether more 'stringent' or 'tighter' quality control is warranted. Future research directions are also discussed.
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U2 - 10.1002/nav.3800330404
DO - 10.1002/nav.3800330404
M3 - Article
AN - SCOPUS:0022807425
SN - 0028-1441
VL - 33
SP - 569
EP - 587
JO - Naval research logistics quarterly
JF - Naval research logistics quarterly
IS - 4
ER -