| Original language | English |
|---|---|
| Pages (from-to) | 293-309 |
| Journal | Annals Of Economic And Social Measurement |
| Volume | 4 |
| Issue number | 2 |
| State | Published - 1975 |
Random walk models of advertising, their diffusion approximation and hypothesis testing
Charles Tapiero
Research output: Contribution to journal › Article › peer-review