Recipes for change: Weekly help for Indian women

Research output: Contribution to journalArticle

Abstract

This essay analyzes prescriptions for women's identity in Femina, the largest English language women's magazine in India. Three themes identified in the texts imply that while Femina promotes awareness, women are instructed to be cautious and not abandon tradition. Thus, the magazine promotes a balance between conventional patriarchal norms and assertiveness.

Original languageEnglish (US)
Pages (from-to)177-188
Number of pages12
JournalWomen's Studies in Communication
Volume18
Issue number2
DOIs
StatePublished - 1995

ASJC Scopus subject areas

  • Gender Studies
  • Communication

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