Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences

In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through which Latinidad is re-crafted for regional/global consumption, through notions of traveling narratives, multinational settings, and multicultural castings, and transnational co-production agreements in which local entities produce a hybrid version of the region that includes a commodified production of a hemispheric Latinidad for global consumption.