Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences

Research output: Contribution to journalArticle

Abstract

In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through which Latinidad is re-crafted for regional/global consumption, through notions of traveling narratives, multinational settings, and multicultural castings, and transnational co-production agreements in which local entities produce a hybrid version of the region that includes a commodified production of a hemispheric Latinidad for global consumption.

Original languageEnglish (US)
Pages (from-to)655-671
Number of pages17
JournalInternational Journal of Cultural Studies
Volume17
Issue number6
DOIs
StatePublished - Nov 1 2014

Keywords

  • Hispanic
  • Latin American
  • Latino
  • Telemundo
  • flows
  • globalization
  • telenovela
  • television

ASJC Scopus subject areas

  • Cultural Studies

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