Original language | English (US) |
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Title of host publication | Perspectives on Promotion and Database Marketing |
Subtitle of host publication | The Collected Works of Robert C Blattberg |
Publisher | World Scientific Publishing Co. |
Pages | 20-29 |
Number of pages | 10 |
ISBN (Electronic) | 9789814287067 |
ISBN (Print) | 9814287059, 9789814287050 |
DOIs | |
State | Published - Jan 1 2010 |
ASJC Scopus subject areas
- General Business, Management and Accounting
- Economics, Econometrics and Finance(all)