Relative efficiency of field and online strategies in the recruitment of HIV-positive men who have sex with men

Andrea C. Vial, Tyrel J. Starks, Jeffrey T. Parsons

Research output: Contribution to journalArticle

Abstract

Efforts to reach HIV-positive men who have sex with men (MSM) and link them to care must be expanded; however, finding and recruiting them remains a challenge. We compared the efficiency of three recruitment sources in reaching self-identified HIV-positive MSM with various characteristics. Relative to recruitment online and at clubs and bars, AIDS Service Organizations (ASOs) were significantly more efficient in reaching HIV-positive MSM in general. This was also true for those with specific characteristics of interest such as substance/stimulant use, and HIV-positive MSM who were racial/ethnic minorities. Both ASOs and online recruitment were more efficient than clubs and bars in reaching HIV-positive MSM not taking HIV medication. This was also the case for White HIV-positive MSM in general, and White HIV-positive MSM who used substances and stimulants. Online recruitment was also more efficient than clubs and bars in reaching HIVpositive MSM who were young across the board.

Original languageEnglish (US)
Pages (from-to)103-111
Number of pages9
JournalAIDS Education and Prevention
Volume27
Issue number2
DOIs
StatePublished - Apr 1 2015

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health
  • Infectious Diseases

Fingerprint Dive into the research topics of 'Relative efficiency of field and online strategies in the recruitment of HIV-positive men who have sex with men'. Together they form a unique fingerprint.

  • Cite this