RENEWING DIASPORIC BONDS AND THE GLOBAL BRANDING OF INDIA

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In an effort to redesign its global image, India has been stepping up its initiatives to be recognized as a serious economic player and technological powerhouse. Today through the affordances of digital media, the Indian diaspora participates with greater intensity and immediacy across various domains of life in India. This chapter examines a newly defined moment in the relationship between the Indian state and its diaspora as the nation reinvents itself as a global brand. It closely examines the speeches delivered by Prime Minister Narendra Modi in New York, Sydney, Toronto and London in the years 2014 and 2015, in terms of the rhetoric, dialogical appeals and the manner in which Modi reinvents the nation in extra-territorial terms. The brand value of Modi’s India capitalizes on the mediated moment and strategically works the exuberance and the economic success of the Indian diaspora.

Original languageEnglish (US)
Title of host publicationRoutledge Handbook of the Indian Diaspora
PublisherTaylor and Francis
Pages269-281
Number of pages13
ISBN (Electronic)9781317373575
ISBN (Print)9781138942899
DOIs
StatePublished - Jan 1 2017

ASJC Scopus subject areas

  • Social Sciences(all)

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