Retail and consumer aspects of the organic milk market

Carolyn Dimitri, Kathryn M. Venezia

Research output: Chapter in Book/Report/Conference proceedingChapter


Consumer interest in organic milk has burgeoned, resulting in rapid growth in retail sales of organic milk. New analysis of scanner data from 2004 finds that most purchasers of organic milk are White, high income, and well educated. The data indicate that organic milk carries the USDA organic seal about 60 percent of the time, most organic milk is sold in supermarkets, organic price premiums are large and vary by region, and most organic milk is branded.

Original languageEnglish (US)
Title of host publicationEmerging Issues in the U.S. Organic Food Industry
PublisherNova Science Publishers, Inc.
Number of pages18
ISBN (Print)9781617612848
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • General Agricultural and Biological Sciences


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